![YouGov on X: "What is woke? The term gets thrown around a lot, but what do Britons actually think it means? As with most such terms, most people don't know (59%, including YouGov on X: "What is woke? The term gets thrown around a lot, but what do Britons actually think it means? As with most such terms, most people don't know (59%, including](https://pbs.twimg.com/media/E1rAZLyWYAM3LlS.png:large)
YouGov on X: "What is woke? The term gets thrown around a lot, but what do Britons actually think it means? As with most such terms, most people don't know (59%, including
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Use quotes around the slang term “woke," which originally described enlightenment or awakening about issues of racial and other forms of… | Instagram
![I'm WOKE and PROUD!. Do you know what the word “woke”… | by 'STRENGTH FROM SCARS' - Robert Charles Kavanagh | A 'Bright Lights Life' | Medium I'm WOKE and PROUD!. Do you know what the word “woke”… | by 'STRENGTH FROM SCARS' - Robert Charles Kavanagh | A 'Bright Lights Life' | Medium](https://miro.medium.com/v2/resize:fit:1400/1*rHU4bcicdGAqPewc27_QJw.jpeg)